Social Media – What’s in it for me?

Taken from the eMarketing LinkedIn group discussions. ——————————————————— The fundamental aspect of social marketing that I like, is the connection at the personal level not at the product level. This really drives home the concept of relationship marketing. I almost enjoy being sold by a professional that understands me and does not just shake my [...]

Analysis Paralysis A great phrase but a killer to a lot of organizations. Being cautious and even surgical when it comes to marketing tactics is fine. But I think there’s a lot of paralysis out there…

Taken from the eMarketing LinkedIn group discussions. —————————————————- I believe if you do the analysis upfront, then you should be able to execute a solid marketing plan without “feeding the beast”.

A paper catalog company is planning to reduce its catalog mailings by 20%.

Taken from the eMarketing LinkedIn group discussions. —————————————————- I would determine an ethical way to take their subscription to the catalog and automatically setup the email list service for them. This would require getting email addresses for all, but it is better to spend the time, effort and money than to potentially lose that many [...]

Marketing and Morals Does excellence in maketing reflect a lack of morals? This is a very broad and general question, lets see where it heads to!!!

Taken from the eMarketing LinkedIn group discussions. —————————————————- The morality question is legitimate, but I too agree that a company that is truly looking for quality customers and are offering a quality good or service will not encounter very many morally ambiguous situations.